Our blog

Hiring a PR agency? Look for these 7 things

Find a PR partner with great storytelling skills to catch media attention

Kalena Hermes

How to land your AI startup media coverage

Journalists are tired of "AI-powered" pitches. Here's how to sharpen your story so it actually gets read, not filed with the rest.

Luke Holohan

Why earned media matters in the age of AI

AI finds the brands with real authority

Olivia Plyler Geißler

The top journalists covering AI in 2026

Maximize attention for your AI company by following the conversation

Kalena Hermes

Thought leadership mistakes killing your pitches

Before you pitch, ask: could anyone else have written this?

Luke Holohan

Storytelling that actually earns coverage

The difference between a press release that gets ignored and a story that gets picked up is almost always the narrative.

Ayelet Noff

How to draft better media pitches

A strong media pitch makes the story easy to understand

Olivia Plyler Geißler

Land your AI commentary in top publications

Discover practical PR tips to share your AI insights with the press. Learn how to write your responses the right way to land more commentary placements.

Kalena Hermes

What I actually want in a pitch

A tech reporter walks through the three things that make them open an email — and the one that makes them delete it.

Measuring PR that actually matters

Impressions are vanity. Here is the small set of metrics we report on and why.

SlicedBrand Team

5 PR tactics to nail before your product launch

Launch day isn’t the beginning of your PR; it’s the moment your preparation becomes visible

Luke Holohan

Your PR pitch checklist for before you hit send

A quick check can turn a decent pitch into a timely, relevant one

Olivia Plyler Geißler

How AI leaders can master media interviews

Get to know the journalist’s work to hit the mark with your message

Kalena Hermes

Crisis comms: what to do in the first hour

When your brand name is on the line, the first hour sets the tone for everything that follows.

How to pick the right AI PR agency

Lead the news cycle with a strategic AI PR agency

SlicedBrand Team

8 PR tips for sharing your company’s CSR messaging

Without careful PR, even genuine CSR initiativescan miss the mark

Luke Holohan

How to create a memorable podcast pitch

Make your pitch personal, listener-first, and built for long-term visibility

Olivia Plyler Geißler

The follow-up that works (and the one that doesn’t)

One good follow-up can revive a dead pitch. Three bad ones will get you blocked.

5 PR tips to power up your robotics company

You won’t get lost in the noise once you master storytelling

Kalena Hermes

Top tech PR agencies in 2026

How to choose a tech PR agency that delivers clarity, credibility, and top-tier media results

SlicedBrand Team

Effective PR advice for the quantum industry

In quantum PR, unfounded “revolution” claims fade fast, trust is what actually counts

Luke Holohan

Virtual media interview tips that actually work

A few habits help you look engaged and sound effortless

Kalena Hermes

Dos and Dont's for PR in 2026

Adapt to an evolving media landscape with fresh PR tactics

Kalena Hermes

Top AI PR firms to watch in 2026

Elevate your AI story with expert PR and strategic messaging

SlicedBrand Team

PR isn’t only about press releases

Don’t buy into common PR myths — rethink your approach for better results

Olivia Plyler Geißler

5 tips to gain product media

Samples, visuals, and affiliate-ready product pitches are key

Kalena Hermes

How to leverage PR at events

PR turns event participation into visibility by securing media coverage and interviews

SlicedBrand Team

4 ways B2B brands can stay human

Staying human is your competitive edge in an increasingly automated world

Olivia Plyler Geißler

5 PR tips to cut through the noise

Build a reputation and a memorable narrative to get your story to the right audience

Kalena Hermes

Why tech startups need PR

PR allows tech founders and startups to transform complex tech messaging into clear value

SlicedBrand Team

5 tips for a great thought leadership article

Craft compelling essays that build credibility, spark conversation, and position you as a leader

Olivia Plyler Geißler

How to use PR to help your AI startup stand out

,Smart PR strategies cut through the noise in a world saturated with AI hype

Kalena Hermes

The importance of storytelling

Your CEO should be the brand’s best storyteller

SlicedBrand Team

How to do PR with a limited budget

Impactful PR requires storytelling and the right relationships

SlicedBrand Team

The biggest PR mistakes founders make

Avoid these common PR pitfalls and set your startup up for success

Olivia Plyler Geißler

Expert guide on podcasts in PR: from pitching to performing

Maximize your brand reputation, social presence, and thought leadership

Kalena Hermes

Creating a press page for a business website

A press page is a powerful tool for gaining media trust and credibility

SlicedBrand Team

The era of information overload is testing PR pros

As the media evolves, so should PR’s approach

SlicedBrand Team

AI-powered PR tools making a splash

AI-powered PR tools are changing media outreach, research, and campaign strategy for the better

Olivia Plyler Geißler

How to build a crypto PR strategy in 2025

Learn to build trust, set goals, and establish strong campaigns in the dynamic crypto world

Kalena Hermes

A PR guide for startups

For startups, the founder is often a key PR asset

SlicedBrand Team

Press release boilerplates are a brand’s digital signature

Don’t underestimate press release boilerplates, they’re a snapshot of your business

SlicedBrand Team

Insider tips for effective media outreach

Master media trends to craft compelling pitches and secure impactful coverage effortlessly

Olivia Plyler Geißler

Top tech publications to follow in 2025

Learn which tech publications you need to follow for a competitive edge

Kalena Hermes

How to get the most out of press release distribution

Without effective distribution, even the most compelling news can go unnoticed

SlicedBrand Team

AI won’t replace public relations

Find the right balance by understanding when to use AI

SlicedBrand Team

Top 5 tips for pitching journalists who cover AI

Jumpstart your success by forming relations with AI journalists

Olivia Plyler Geißler

What's a press release? Pro guide to maximizing impact

Learn what a press release is all about and how it can boost your influence.

Kalena Hermes

How to write a media pitch in 2024 [Pro Guide]

Craft compelling media pitches by highlighting relevance, timeliness, and personalization for journalists

SlicedBrand Team

What is tech PR and do you need it in 2024

Tech PR: A strategic investment shaping the future of technology

SlicedBrand Team

How to build a media list: pro guide to quality coverage

Turning important news into eye-catching outreach is a skill every PR professional must master.

Kalena Hermes

Public relations vs. advertising

Deciding between PR and advertising? Here's how to choose the best approach for your business.

SlicedBrand Team

The best fintech conferences in 2024

Make the most of your fintech conference schedule this year

SlicedBrand Team

How AI startups can use a tech PR agency to exit stealth mode

Don’t let your AI startup’s debut fly under the radar, exit stealth in stylewith tech PR

SlicedBrand Team

Perfectly Sliced - December 2023 Edition

Taking stock and thinking green

When is your crypto startup PR-ready?

Crypto startups should set clear goals before jumping into PR

PR tips for launching B2B tech products

PR is a necessity when launching a B2B tech product. Here’s how to harness it.

How green tech company founders can use PR

Just like sun, wind, and water, PR is a resource. Here’s how to harness it.

The power of PR for health tech startups

PR can impact healthcare and the future of health tech

How the right PR firm brings success to your fintech company

How to choose the right fintech PR agency to tell your company's story

How to craft the perfect PR pitch for an AI startup

Unite art and science by learning the craft of pitching AI startups

Perfectly Sliced - October 2023</i< Edition

Fostering collaboration at the most exciting tech events

SlicedBrand partners with FMLS 2023

One of the leading tech PR agencies is partnering with Finance Magnates London Summit

Picking the ideal PR firm for your green tech company

How to choose the perfect PR agency to tell your green tech company's story

PR tips to keep cybersecurity startups ahead of the curve

How an airtight public relations strategy can help cybersecurity startups

Perfectly Sliced - September 2023 Edition

Dive into our work in tech, AI, and crypto

How greentech startups can utilize commentary opps

Promote your insights, not your company or yourself

Harnessing podcast opportunities for thought leadership

Podcasts elevate thought leadership and help technology leaders become industry experts.

6 blockchain PR tips for your startup’s launch

Check out these NFTy PR tips for securing coverage

4 tech PR tips for sharing your news with the world

There is an art to media relations and reaching the right publications and journalists

Why press releases still matter for tech startups today

Press releases continue to play a crucial role for a tech startup’s reputation

How to make your AI startup stand out

Beauty is in the AI of the beholder. Connect with your audience with these tips

Perfectly Sliced - July 2023 Edition

Let’s dive into some of the conversations we’ve ignited

The definitive PR checklist

Crafting effective press materials is part art and part science

Storytelling: Your PR success tool

Uncover the power of storytelling to drive your brand's public relations success

3 PR tips for health tech startups

Dominate the health tech industry with these PR tips

Perfectly Sliced - June 2023 Edition

Thank you for your continued support on our journey

3 ways thought leadership improves your image

Let the pen do the talking with articles that show your expertise

Perfectly Sliced - May 2023

Celebrated Earth Day by amplifying the message of sustainability

6 PR tips for crisis management

Get ahead of a potentially damaging crisis with these PR tips

SlicedBrand partners with Coinfest Asia in Bali

Learn about the convergence of Web2 and Web3 at Coinfest Asia

PR strategies for tech startups going green

There’s no better time to be more socially and environmentally responsible

Why PR is important for music tech startups

Hit all the right notes with these PR tips for music tech startups

Perfectly Sliced - April 2023

A well-crafted story can have long-lasting effects

6 VR startups that have caught our attention

These top startups are utilizing VR technology to advance the way we live our lives

Supercharge your EV startup with these PR tips

Get your EV startup on the road with these PR tips.

3 ways startups can shift public perception of NFTs

These 3 strategies can help NFT startups positively change the conversation

Timing is everything in PR

A strategically timed PR campaign is an art

Perfectly Sliced - February 2023

2023 is paving the way for positivity, hope, and exciting tech innovation

3 AI PR tips on how to pitch your startup to the press

Here’s how to craft a compelling pitch that will get noticed by the press

3 PR hurdles for your tech startup to overcome

Race ahead of the competition by overcoming these common PR setbacks

4 steps to give your startup’s PR a tune-up

These 4 tips will give your PR strategy a facelift when a new year rolls around

6 cybersecurity startups that have caught our eye

Lock up these top privacy-focused startups to ensure your data stays secure

7 sustainable startups that will inspire you to go green

These environmentally-conscious businesses are putting greenwashing to shame

Should you start a podcast or be a guest?

Which is a better strategy? Hosting your own show or guesting on someone else's?

7 Web3 gaming startups to keep an eye on in 2023

Ready player one: Here are the top Web3 gaming startups

11 health tech startups to watch in the new year

These startups will help you stay healthy and fit in 2023, and beyond

9 creator startups to watch in 2023

These nine startups promise to transform life for creators and consumers in 2023

8 crypto startups that made an impact in 2022

These are the top crypto startups building our decentralized future

Perfectly Sliced - December 2022

Our clients are making headlines with launches and funding this month

7 tech influencers to watch on YouTube

Geek out on tech topics by following these top influencers on YouTube

Top AI startups to watch in 2023

These AI and ML startups are streamlining our lives at lightning speed

The top 8 female crypto YouTubers in 2023

There is a lot to be learned from the female trailblazers in crypto.

Perfectly Sliced - November 2022

Our clients are leading the drive to scale their industries and making headlines this month

Pro-tips for a perfect podcast interview

The spotlight is on you! Podcast interviews are your time to shine.

3 PR tips to promote your fitness tech startup

Let your PR lift some heavy weight with these tips for a smooth launch

How to pitch a podcast like a pro

Ditch what feels like a pitch: Connect with podcast hosts and land more guesting opportunities

Why PR is important for machine learning startups

You don’t need to be a machine to learn how to get better press.

Perfectly Sliced - October 2022

We’re bullish on the future of tech as we celebrate our clients’ big wins this month

4 ways to use PR to build awareness for your crypto startup

How mining for press coverage pays off

How to create a PR strategy for an e-commerce startup

Head to the checkout with these PR tips for e-commerce startups

Perfectly Sliced - September 2022

Huge bylines, great coverage, and impressive awards made for a big summer finale

How to create the best green tech PR strategy

It’s quite easy being green with these PR tips

SlicedBrand partners with iFX EXPO Asia

iFX EXPO is one of the fastest-growing exhibitions in the fintech industry

4 PR Tips for AR and VR Startups

Take our advice to make your PR success a reality

How PR can drive visibility for female founders

PR is a great way for female-led tech startups to gain visibility

3 tips to position your fintech company for PR success

Increased visibility is vital for fintech startups: That which can’t be found can’t be funded

Why PR is important for SaaS startups

Put the SaaS in sassy with these public relations strategies

Four strategies for creating data-driven PR

You can count on data as a success factor for your PR efforts

6 tips for pitching your AI startup to the press

There’s nothing artificial about these intelligent PR tips

4 Reasons why PR is important for B2B startups

Make a name for your B2B startup with these PR ideas

Perfectly Sliced - July 2022

We generated some hot stories for our clients last month

3 PR tips for privacy tech

No need to be cryptic, these PR tips will help your privacy tech startup get visibility

Why PR is important for crypto startups

Find out why PR is essential for getting your crypto startup noticed

3 tips for pitching press a green tech startup

Amplify your sustainable message with an effective pitch

Perfectly Sliced - June 2022

With summer just around the corner, we’re busy building momentum

3 tips to promote your food tech startup

Food tech startups should implement these eggcellent PR tactics

Tips to get your Web3 startup in the press

Here’s how Web3 startups can break through the noise, and get press coverage

Why PR is important for cybersecurity startups

5 things a winning PR strategy can do for a cybersecurity startup

5 PR Tips for Creator Tech Startups

Catch digital creators’ attention with the right PR strategy

Perfectly Sliced - May 2022

Great coverage and lots of it was our mantra this month

Ways to get your DeFi startup noticed

Pitch journalists effectively with these PR tips for DeFi startups

Tips for successful PR for NFT startups

Stand out from the crowd with these PR tips for launching your NFT startup

SlicedBrand Partners with MetaVentures Summit

Learn about the latest developments in digital assets at MetaVentures Phuket

5 strategies to jump-start PR for Web3 startups

These PR tips will help Web3 startups get noticed right out of the gate

Perfectly Sliced - April 2022

Spring has brought showers of great coverage for our clients

Top 3 PR tips for metaverse startups

Strong PR is vital to gain visibility in the media as a metaverse startup

How to leverage PR to launch your DAO

It’s do or DAO, and PR is crucial for success

Top 3 PR tips for NFT startups

Executing effective PR for NFT startups will drive publicity

Perfectly Sliced - March 2022

This month, we thoughtfully navigated uncertain times

3 must haves for metaverse PR

Finding a PR firm can be hard, here are the signs you’ve found the one

SlicedBrand Partners with NFT Expoverse

The first NFT Expoverse debuts this summer in LA

PR tips for your Web3 startup

Find out how a solid PR strategy can bring your Web3 startup to the forefront

Perfectly Sliced - February 2022

No surprise here – we hit the ground running in the new year

4 PR tips for DeFi startups

Learn how to prepare and position your DeFi startup for PR

How to Pitch Walter Thompson

How to Pitch Tom Farren

Perfectly Sliced - January 2022

We said goodbye to our biggest year yet in style

4 tips to reach multiple verticals

Learn how to position your tech company when pitching publications

Top strategies for timing your tech news

There’s an art to choosing the right date to announce your tech news

Perfectly Sliced - December 2021

Autumn is officially over, and we’ve got piles of great coverage to show for it

How to leverage speaking opps for your tech startup

Public speaking can position your tech startup in the spotlight

How Startups Can Thrive in PR’s New Normal

Startups should utilize these insights when crafting a PR strategy right now

How to Reposition Your PR Strategy For the Holidays

Reevaluate and adapt your communications to get the most coverage this season

Perfectly Sliced - November 2021

A breezy October lifted SlicedBrand’s clients to new heights of coverage

The Best Advice & Tips From Life’s A Pitch

This Life’s a Pitch session was one for the books

How to Create the Best Lifestyle PR Strategy

An effective lifestyle PR strategy has the power to transform any brand

The Pre-PR Checklist for Tech Startups

Knowing when to bring on a PR firm can be tricky, so we made a checklist

Perfectly Sliced - October 2021

Changing leaves, cool evenings, great coverage, and everything blockchain

The Value of Podcasts in Your PR Strategy

Podcasts can be a fantastic tool to position your business in 2021 and beyond

5 PR Tips for MedTech Startups

Your MedTech PR strategy should follow some of the standards of PR strategies, with a healthy dose of healthcare knowledge on top

How to Pitch Robert Scoble

How to Pitch Martin Bryant

How to Pitch Paul Sawers

Kicking Off Our Life’s A Pitch Series

Start your engines for the inaugural Life’s A Pitch session

How to Pitch Matt Hussey

How to Pitch Jeff Weisbein

Perfectly Sliced - September 2021

Summer is fleeting, but great coverage is forever

Top PR Strategies for your Fintech Startup

Fintech is a crowded field – but with a savvy PR strategy, you can stand out

Top 5 Tips for Crypto PR

Now that crypto stories are gaining traction, crypto startups must rethink strategies

PR Tips for blockchain startups

Blockchain continues to grow and evolve, changing the way we do business

Tips for Pitching Tech Journalists

While circumstances may have changed, what makes something newsworthy hasn’t

Perfectly Sliced - August 2021

There’s no such thing as a slow SlicedBrand summer, and we wouldn’t have it any other way

4 Crucial Crisis Management Tips for Startups

Managing a crisis situation can be the difference between saving and losing a company's reputation

How to Pitch Abhimanyu Ghoshal

Perfectly Sliced - July 2021

So far it’s been all quality coverage, in large bundles here at SlicedBrand

Re-Position Your Brand for Stuck-at-Home Consumers

How you reposition your brand will affect it for years to come, and integrating PR will put you on the road to success

PR Tips for COVID-19 Related Startups

With a pandemic, customers are looking for something, anything, to make their lives easier

Top 5 PR Tips to Boost Your Health Tech Startup

If you want to make the world a healthier place, someone needs to know about it

How to Build Effective Media Relationships

Building relationships with the media doesn't have to be complex

How To Position Your Brand During A Pandemic

Your brand is going to have to adapt its messaging to the tone of the pandemic

Top 7 PR Strategies for AI Startups

Bringing an AI startup to market can be an exciting time

How to Pitch Sarah Mitroff

8 Ways to Jump Start PR for Your Startup

Your startup is going to need some sort of public relations strategy

How to Pitch Robin Wauters

Robin is the Co-Founder and Editor-in-Chief of Tech.eu.

How to Pitch Dan Cooper

Daniel Cooper is UK-based Associate Editor for Engadget.

How to Pitch Jacob Weindling

Jacob Weindling is the Media Editor of Paste Magazine.

How to Pitch Lance Ulanoff

How to Pitch Parmy Olson

How to Pitch Dylan Tweney

Dylan Tweney is the VP of Communications and Research for Valimail, a San Francisco-based technology company enabling email you can trust. He’s also the founder of tinywords, a daily journal of haiku and micropoetry. At Valimail, he manages the company’s research, communications, and content strategies, and has worked with the company from seed stage to Series C, overseeing growth in coverage from one mention a month to over 40 news stories/month. Dylan is the founder of Tweney Media, a content-centric communications agency, whose clients have included Samsung, Korn Ferry International, Upwork, YL Ventures, and Bloomberg Beta. Previously, he was the editor-in-chief of VentureBeat (2011-2015) and a senior editor at Wired (2007-2011). He’s been writing, editing, and publishing professionally for over two decades.

How to Pitch Monty Munford

How to Pitch Gemma Morris

How to Pitch Kevin Raposo

How to Pitch James Cook

How to Pitch Elliott Gotkine

How to Pitch Brandy Shaul

How to Pitch Jackie Dove

How to Pitch Aly Walansky

Aly Walansky is a freelance lifestyles writer based in New York City.