
What I actually want in a pitch
A tech reporter walks through the three things that make them open an email — and the one that makes them delete it.
Journalists and editors share exactly what they want from a pitch.

A tech reporter walks through the three things that make them open an email — and the one that makes them delete it.

One good follow-up can revive a dead pitch. Three bad ones will get you blocked.















Dylan Tweney is the VP of Communications and Research for Valimail, a San Francisco-based technology company enabling email you can trust. He’s also the founder of tinywords, a daily journal of haiku and micropoetry. At Valimail, he manages the company’s research, communications, and content strategies, and has worked with the company from seed stage to Series C, overseeing growth in coverage from one mention a month to over 40 news stories/month. Dylan is the founder of Tweney Media, a content-centric communications agency, whose clients have included Samsung, Korn Ferry International, Upwork, YL Ventures, and Bloomberg Beta. Previously, he was the editor-in-chief of VentureBeat (2011-2015) and a senior editor at Wired (2007-2011). He’s been writing, editing, and publishing professionally for over two decades.








Aly Walansky is a freelance lifestyles writer based in New York City.