Perfectly Sliced - July 2023 Edition

The sun is shining and while the world may be slowing down for the summer, but the AI race continues to heat up. While there’s no argument that AI can increase productivity, the tech world is still working through early applications to understand how to avoid misinformation and keep the quality high – whether it’s software development, content creation, or developing new miracle drugs. The world is treating AI with urgency, and no one wants to fall behind in this new revolution. Startups and even traditional businesses across every industry, from music creation to sustainability solutions, are leveraging AI, and it’s truly exciting to watch.

However, with so many incredible startups and new innovative technologies, news cycles are jam-packed and more competitive than ever before. With 6.2 PR pros to every journalist today, it’s become increasingly challenging to capture attention in journalists’ overflowing inboxes. Journalists are responding to less than 2.9% of pitches. That’s why this month, I shared my tips with Forbes on how to rise above the noise and make your story stand out from the rest. 

Let’s dive into some of the successes and conversations we’ve ignited this month, infused by the latest technology advancements in AI and more!

Our clients have been offering a wealth of helpful insights for startups in the tech space. They’ve shared advice on how to effectively use pop-up ads, get people back into the office with commute-related perks, and what smart, data-rich real-world asset tokens mean for the investment world.

Cyber Switching’s Director of Business Development, Nick Zamanov, shares his tips with TechDrive on how to get workers back into the office, starting with making their commute better.

In his article on Nasdaq, Adam Zbar, Founder and CEO of Hamsa, dives into how smart, data-rich, real-world asset tokens have opened the door for alternative asset investments.

Itai Sadan, Duda’s Co-Founder, and CEO, shares on Entrepreneur how to masterfully use pop-ups to enhance user engagement and conversions without annoying users. 

In his article on HackerNoon, Nim Siriwardana, Co-Founder and CTO of Metacask, shares his thoughts on why some NFT projects have weathered the storm, but the majority have failed.

Stefanie Palomino, CPO and General Manager of ROOM3D, shares on Recruiter how video meetings are here to stay, but there are certain things to implement to make your staff feel right at home.

Dr. Patrick Hutchings, Head of AI at Aimi, writes about how to use AI to its fullest potential on Spiceworks.

When they’re not sharing their valuable insights and tips with the tech world, our clients are making headlines for announcing a new crypto fund, encrypted messaging features, and launching AI-generated music with world-renowned DJs.

HubKonnect’s local-store marketing technology leverages AI, sparking conversation on Yahoo! Finance, Fox Business, Benzinga, Flipboard, Off the Press, MSN, Yahoo! News, PYMNTS, QSR Web, Voz Media, Recieve.news, Envoy Post, and Conservative Angle.  

SwissOne Capital launched a new fund dedicated to the IOTA and Shimmer ecosystems, cashing in on articles on Cointelegraph, Seeking Alpha, Benzinga, Crypto News, Crypto News Flash, Digital Journal, Cryptopolitian, TechTimes, Market Business News, Daily Coin, CoinJournal, Programming Insider, Digi Deutsche, Bitcoin Insider, and Block Builders.             

Viber’s encrypted messaging app dialed in coverage on Slash Gear, Bollyinside (again), Prosto Mob, iTech UA, and iTech Post.          

Aimi’s new AI-generated Community Experiences feature had its praises sung on The Drum and Forbes. 

Qualitest engineered coverage on Staffing Industry Analysts and Computer Weekly.  Duda’s website-building platform forged coverage on Search Engine Journal.

HappyFunCorp shared how much it costs to design an app on TDR.My.ID.

Whether you love it or hate it, there’s no denying the impact AI will have on every industry. We have the privilege of being on the frontlines to witness groundbreaking disruptions and share our clients’ remarkable stories, as well as inspire a dialogue throughout the tech industry. There’s no time like the present to ask yourself: How can you leverage AI to make a true impact in your industry?