Perfectly Sliced - February 2022

January was a real roller coaster of excitement in the tech scene, and there’s no sign of things slowing down. The metaverse and NFT industries have been making headlines nonstop, along with blockchain and DeFi projects. We’re excited to be in the thick of things with our clients, and I honestly wouldn’t have it any other way.

So what’s in store for the PR industry as we stride further into 2022? I shared my predictions about trends in PR for the coming year with TechRound, including the challenges PR pros will face in winning over the general public to the new technologies that will have a massive, positive effect on their daily lives.

As always, we’re up to the challenges! 

Our clients have been busy highlighting the relevance of technology and the good it can do for society. They’ve shared their insights on everything from making tech companies more ethical to improving consumer experiences when shopping online, as well as how companies can better manage the heaps of data out there. Here are some of the thought leadership pieces that have forged strong connections with global audiences. 

Michael Huth, Chief Research Officer and Co-Founder of Xayn, discussed on Nasdaq how we can rethink product development and usage to make a tech company ethical, noting that technological innovation should not be stifled simply because of what “might” happen with those technologies decades later.

Co-Founder and Co-CEO of Artlist, Ira Belsky, explained on TechCrunch why small creators are big business, and he champions fair compensation for these creators and influencers who drive consumer traffic to online platforms.

In his article on Forbes, Duda’s CEO and Co-Founder, Itai Sadan addressed the important ways SaaS platforms can gain a competitive advantage in a busy marketplace, highlighting partnerships as the most effective solution for constructing new systems and technologies for revenue growth.

Co-Founder and Chairman of the IOTA Foundation, Dominik Schiener, discussed on Cointelegraph how going feeless is the only way to enable blockchain adoption. The quickest way to eliminate barriers to distributed ledger technology’s adoption is by offering a feeless alternative to blockchain.

Robert Jacobi, Director of WordPress at Cloudways, shared his insights on Hacker Noon regarding why people abandon online shopping carts, offering actionable tips for countering each potential point of failure along the user purchasing experience.

On DZone, Speedb CEO Adi Gelvan debunked four big misconceptions about metadata that can lead to a data engine nightmare if they are overlooked. If you think metadata is easy to manage, read this!

When they’re not sharing their expertise with the world, our clients are making headlines for announcements about their inclusion in “best of” lists, new offices, and their selection for major international projects. Check out the great coverage we’ve gotten for these and other stories.

IOTA’s selection for phase two of a major EU blockchain initiative attracted attention and coverage on Cointelegraph, Yahoo!Finance, CoinRivet, Insider, CryptoPotato, Investing, CrowdfundInsider, FX Empire, Cryptonews, NEWSBTC, Crypto News Flash, NewsBreak, Finanz Trends, and many more.

When Web3Auth secured funding to simplify crypto onboarding and authentication, we got them coverage on TechCrunch, Yahoo!Finance, Fortune, Wall Street Journal, CoinDesk, FinSMEs, FX Empire, Flipboard, Tech in Asia, and more.

Finoa chalked up some digital assets of their own with articles about its new Portugal office and quotes on The Next Web,  BTC-ECHO, Flipboard, Fuentitech, Finextra, Verified News Explorer Network, and more.

Xayn’s ongoing quest for online privacy continued getting publicity on a global scale on FORBES Austria (and again), TechRound, OMR, KriptoParaHaber, High Geekly, California News Times Today, News7Trends, The Pakistan Post, and more.

Duda scored big wins with reviews and appearances on top sites including Search Engine Journal, SaaS Mag, The Crazy Programmer, Tech Times, CMS Critic, TechRound, WebDesignDev, and many more.

We dialed up the exposure for Viber as the secure messenger and communications platform landed articles on Digital Trends, CTECH, Daily Mirror, MakeUseOf, Business World, ABS CBN News, The Daily FT, and more.

Kuva paid it forward, providing interviews and commentary and nabbing articles on Authority Magazine, TechRound, Bitcoin Insider, Disrupt Magazine, 24HTECH, and more.

We struck all the right notes with Artlist, fetching articles on CTECH, Business2Community, and Yahoo!Entertainment, and scoring an appearance on the Unstarving Musician podcast.

Cloudways’ high-flying reputation as a website host got a boost from commentary on Datamation and from its inclusion in top lists on TechRadar, Startup.info, ITProPortal, Smart Blogger, the Neal Schaffer blog, and more. 

Kevel stood out with coverage of its adtech platform on TechCrunch, Digiday, Yahoo!News, Yahoo!Entertainment, World News, Duke Chronicle, Blogarama, and more.

I can’t pass up the opportunity to close out February’s roundup with a mention of Valentine’s Day being around the corner. When your heart is full because you get a chance to do what you love every day with clients who are transforming the world, it’s a cause for celebration. See you next month!