Perfectly Sliced - May 2022

T.S. Eliot may have deemed April to be the cruelest month, but considering the great coverage we nabbed for our clients, I’m going to have to disagree! We’re continuing to make waves in the tech news sphere, helping the startups we work with to stand out.

What does it take for a tech company to rise above the noise of a busy marketplace? I shared my insights with The Next Web about how startups can sensibly make use of an embargo to get coverage of their news. Done right, an embargo can maximize coverage and create a big, broad news splash for a company. However, an embargo isn’t always the answer, and that’s where we come in to make the most of any news (or lack thereof).

As we spring headfirst into May, we’ll continue to make use of all the PR tools at our disposal – be they embargoes, exclusives, or other tactics – to get our clients the coverage they deserve.

Our clients have been busy highlighting important issues in tech and offering solutions to key problems. They’ve shared their insights on everything from the “vibe shift” happening in crypto, to cracks in privacy regulations, as well as how the metaverse’s liquidity problem can be solved. Here are some of the thought leadership pieces that have forged strong connections with global audiences.

Dominik Schiener, Co-Founder of the IOTA Foundation, explains on Cointelegraph that there is a “vibe shift” happening in crypto, influenced by real-world political and social movements, that will have repercussions for the future of the ecosystem.

In his piece on TechCrunch, Unbabel’s Co-Founder and CEO, Vasco Pedro, offers insight into the important role AI will play in the metaverse and how we need to ensure that language AI is trained to be ethical as it’s being developed to translate communications in real-time.

Metanomic’s Co-Founder and Chief Commercial Officer, Bronwyn Williams, shares her insights on Nasdaq about the metaverse economy and how companies can ensure their metaverse projects stand out from the growing competition.

On PR Week, Xayn’s Head of Communications, Clara Herdeanu, addresses the issue of hype in tech PR and discusses how Web3, crypto, and the metaverse have upended the digital future and reframed the way tech is publicized.

In her article on CEOWORLD Magazine, Rakuten Viber’s General Counsel, Idit Arad, details issues surrounding encryption and security on digital platforms and how cracks in privacy regulations force consumers to pick up the slack.

Metapoly Co-Founder, Cindy Jin, wrote for Benzinga about the liquidity issue in the metaverse, offering insights into how interoperability, fractionalized assets, and DAOs can help resolve the issue.

When they’re not sharing their expert insights with the rest of the world, our clients are making headlines for announcements about their privacy and security technologies, their NFT drops, and their new rounds of funding. Check out the great coverage we’ve gotten for these and many other stories.

We kept IOTA in the news by getting them into articles on The Motley Fool, Fast Company, Forbes, Cointelegraph, Benzinga, Bitcoin Insider (again), AMB Crypto, Block-Builders (again), and more.

Zilliqa continued its meteoric rise in coverage with stories on Nasdaq (again), Yahoo! Finance, Cointelegraph, Benzinga, BeInCrypto, CryptoSlate, CoinMarketCap, BTC-ECHO, Markets Insider, FX Street, AMB Crypto, Market Realist, Digital Journal, Capital, Value Walk, and more.

Exclusible’s metaverse activations and NFT drops continued to get red carpet treatment with stories on MSN, The Block, Il Sole 24 Ore (again), Trend Online, TODAY, WWD, FinanzNachrichten.de, Journal du Coin, Invezz (again), Currency.com, BeInCrypto, NFT Evening, The Hindu, Khaleej Times, Arab News, and more.

When Blockmetrix raised $20 million in debt financing, we mined mentions on CoinDesk, Yahoo! Finance, Markets Insider, Cryptonews, Invezz, BuiltIn, Authority Magazine, Anue Juheng, Daily Finance, and more.

The rate of interest in Web3Auth rose to new heights with coverage on Business Insider, Nasdaq (again), Glossy, Investor Place, and Meta Talkz, and more.

We struck all the right notes with Artlist, fetching articles on Fast Company, Creative Boom, Digital Journal (again), No Film School, MusicAlly, and more.

RAILGUN’s privacy tech got some great visibility on The Coin Republic, Bitcoin Insider, Block Telegraph, Cointext, and more.

Metanomic continued its astronomical trajectory thanks to stories we nabbed on Forbes, DIGIT, Authority Magazine, and more.

Duda scored big wins with reviews and appearances on top sites including CNET, Architectural Digest, Times of Israel, Search Engine Land, Globes, and more.

Seeing all the trees and flowers starting to bloom reminds me that nothing good is ever accomplished without first planting seeds and nurturing them. Here’s to the future successes we are all working on today! See you next month!