Why PR is important for crypto startups

Times are tough in crypto, and the headlines seem to be filled with negative news about the industry. While it’s becoming increasingly difficult to make strategic moves in this climate, an effective way to weather the storm is to use PR to maintain positive mentions of your startup in the crypto press. 

The value of PR is in its ability to get your crypto startup earned media, which is harder to do and, therefore, more valuable than paid media. With the ongoing slump in the crypto markets, earned media is essential in building credibility and visibility for your brand and getting your startup the recognition it deserves.

Overcome challenges using proactive PR

Volatility will continue to affect the crypto market for the foreseeable future, so building up your crypto brand means seeking opportunities to get your name in the news. PR is not only reserved for when your company is facing or responding to a crisis. Being reactive can only get you so far when building credibility with the media.

Instead, crypto companies should learn to be proactive with their PR efforts. The key to being proactive and laying a foundation for future success with your crypto startup is by using thought leadership. One effective way to secure timely guest posts and opinion pieces is to seek out relevant media outlets that accept article submissions. 

To establish your startup’s founders as thought leaders in the crypto industry, you should be on the lookout for commentary opportunities from relevant journalists. You can do this by following crypto news outlets and profiles and by keeping an eye out for article requests on social media platforms like LinkedIn and Twitter.

Boost brand visibility: keep your crypto startup relevant

Startups won’t always have news to announce. A good crypto PR strategy should include ways to keep the startup or its founders in the news between press releases. PR requires your company to build positive and sustainable relationships with journalists to secure ongoing coverage. To ensure brand visibility during quieter company news periods, look for ways to join the conversation around topics in the media by responding to any requests for expert insights on hot news in the crypto sphere.

If you find you are hitting dead ends in your PR efforts, you don’t need to keep pitching the same outlets and reporters. Widen your media scope beyond the journalists you regularly pitch, and consider which publications you haven’t yet tried to reach. Think about the Web3 industry as a whole, and how you can get your brand in front of new media outlets and audiences. Looking outside the cadre of crypto publications can result in fresh opportunities for you to create different types of thought leadership pieces on topics related to your startup.

Educate investors and journalists

Crypto startups are ultimately trying to reach new potential investors – the people who could potentially buy the tokens. On the surface, the cryptocurrency concept can be quite confusing to the ordinary person. Why should someone learn the intricacies and rewards of bonding, staking, and mining with your coin offering? Your public relations efforts will be instrumental in educating new investors. Become a major contributor to the crypto space just by helping people understand the industry – you don’t always have to go for the technical crypto publications to achieve this. 

PR in the crypto space requires startups to craft messaging that puts the startup’s work into context in a clear and informative way. Reporters in this industry may be knowledgeable about crypto, but they may not understand a lot of the technical details about your particular currency. Therefore, make sure your press releases are not loaded with technical jargon. If you have a press release coming out, be available for comment, and find ways to simply and clearly explain tricky concepts if you find you aren’t getting great responses to your pitches.

Elevate your crypto startup with a strong PR strategy

Crypto is volatile and has a highly technical nature, so PR is crucial if you are struggling to get your crypto startup media recognition. PR provides you with ways to tackle hurdles – it helps you develop clear messaging to mitigate the general public’s lack of understanding of the industry, and it ensures that your brand is never just a flash in the pan when it comes to coverage in the media.

Your PR efforts can be a means of elevating your crypto startup in the long run, so that it can better withstand dips in the market. If anything is to be learned from these slumps, it’s that staying relevant, being seen as an industry leader, and providing interesting and thought-provoking insights about the crypto industry will drive engagement with the audiences you want to reach.

Looking to elevate your crypto startup’s visibility and credibility? SlicedBrand specializes in crafting strategic PR solutions that secure media coverage, build brand authority, and position your company as an industry leader. Whether your company is navigating a volatile market or looking to stand out from the competition, our team of experts will help you implement PR strategies that propel success. Contact us today to boost your brand and stay top of mind in the fast-paced crypto world