Perfectly Sliced - November 2022

The tech world may be abuzz with talk of Elon Musk and Twitter, but we’ve had our attention fixated on the great stories we’ve been sharing with the world on behalf of our clients.

Our efforts have not only paid off in increased brand visibility for the companies we work with, but we continue to be recognized for our talents as an agency! 

We’re thrilled to be finalists for the Ragan’s Media Relations Awards in two different categories. We are nominated in the “Global Media Relations Campaign” category for our work to generate real-world buzz for Exclusible’s Private Island sales in the metaverse. We are also nominees in the “Exclusive Content Strategy” category for our successful efforts in securing an amazing exclusive on Reuters for our client IOTA. Winners will be announced in mid-December, so cross your fingers for us!

Our clients have been offering a wealth of helpful insights for companies in the tech space, including tips for launching a blockchain startup, insights on the benefits of investing in great design, and advice for project leaders considering integrating a DAO structure.

SWALLOW’s CEO, Alex Nicholls, shared his thoughts on Nasdaq about why investing in great design is vital for Web3 businesses, emphasizing how design generates benefits for functionality, as well as utility.

Wolfgang Rückerl, Co-Founder and CEO of Istari Vision and Entity, shares on TechCrunch six tips for launching a blockchain startup, including the importance of longer vesting schedules for a project’s founding team members.

In his piece on Cointelegraph, IOTA Foundation’s Co-Founder and Chairman, Dominik Schiener, discusses the Responsible Financial Innovation Act in the U.S. and why it’s crucial that the crypto industry be proactive about approaching and working with legislators.

On Fast Company, MetaNept’s Founder and CEO, Jonathan Cohen, describes the ways that the metaverse is changing office life and how businesses as well as employees can prepare for the future of work.

Kevel’s Founder and CEO, James Avery, offered his insights on HackerNoon about Google’s plans for blocking third-party cookies and how this move may actually generate a significant benefit for the tech giant.

In his article on BeInCrypto, mesha’s Co-Founder and CEO, Tahem Verma, offers eight points startup leaders should take into consideration when deciding whether to integrate a decentralized autonomous organization (DAO) structure.

When they’re not sharing their valuable insights and tips with the tech world, our clients are making headlines for their launches that will change the way we work, their spooky Halloween consumer campaigns, as well as their new manufacturing facilities that will drive forward the alternative proteins industry. Check out some of the highlights below.

We generated 360 degrees of success for the launch of ROOM’s 3D video conferencing platform, nabbing articles on Fast Company, VentureBeat, Eurogamer, PCMag, Yahoo!News, MSN, Euronews, DNYUZ, The National, Digiato, Tech Tribune France, Investing.com, ComputerWoche, IOL, and more.

When Burger King announced a spirited campaign for Halloween, the news spread around the world on Thrillist, Axios, AdAge, Daily Hive, Food & Wine, The Drum, Elite Daily, Bournemouth Echo, PennLive, QSR Magazine, Marketing Dive, Foodgressing, and more.

SWALLOW’s official launch of its metaverse for the tattoo-minded left a lasting mark on the media with articles on Cointelegraph, MSN, CoinJournal, Head Topics, Investing.com, Bitcoin Insider, Flipboard, egamers.io, The Bharat Express News, Bitfinex, Europe Times News, PioneerNewz, and more.

We toasted the successful launch of Metacask’s Trakr inventory management solution for the spirits industry, which drew coverage on Invezz, CoinJournal, NewsBreak, Bitcoin Insider, 0xzx.com, The Press Free, Inside, ConFi, and more.    

Coverage of The Cultivated B. and its new facility to scale up cellular agriculture production in Canada blossomed on INSAUGA, InsideHalton.com, Vegconomist, Canada Today, City of Burlington, Food Institute, Burlington Gazette, Food in Canada, The Bay Observer, and more.   

Buzz about Zilliqa’s gaming console and other activities continued to rack up exposure with features on Investing.com, Invezz, Cointelegraph (again), CoinJournal, Investing News, CryptoSlate, Finanzen, Cryptospacey, and more.

IOTA’s position as a leading force in the crypto space continued to be recognized in articles on Cointelegraph (again), Yahoo Finance, Crypto News Flash (again and again), CoinJournal Podcast, Business 2 Community,BeInCrypto, and more.

Duda’s website-building platform ranked high in the media with reviews and mentions on Webdesigner Depot, One Hour Professor, Appy Pie, Before It’s News, Authority Hacker, Dropshipping, SaaStartups, and more.

Word spread globally about Unbabel’s fun emoji quiz and its LangOps translation approach via articles on MultiLingual, Euronews Next, Morocco World News, Survey Sparrow, Finance Feeds, RealDaily, and more.

Viber’s messaging app dialed up some great coverage with inclusion on multiple “best of” lists and articles on Android Police, Tom’s Guide, Yahoo Finance, Lifehacker, Israel21c, Inventiva, Tech Press, Inspector Gadget, Biz English, Colombo Gazette, Tportal.hr, Israel Hayom, Tek Deeps, and more.

For those of you celebrating Thanksgiving in the U.S. later this month, we hope November gives you a lot to be thankful for. We’re already getting into the spirit by celebrating our gratitude for our fantastic clients and the coverage we’re able to achieve for them!

See you next month!