Perfectly Sliced - December 2022

November was turbulent for the tech space. Villains have risen, titans have fallen, and it’s given all of us the opportunity to reflect on how resilient our industry despite all the ups and downs. That makes me optimistic for a better, stronger, more stable 2023. But before we get there, it’s valuable to take stock of what November meant not just for SlicedBrand, but for all of us. 

There were several seismic shifts to contend with this month, and any one of them would keep the average tech PR agency busy for a year. Elon Musk dominated social media news, and the rapid disintegration of the FTX crypto exchange continues to unsettle and disturb an already volatile market.

But there was also progress, success, development, building, and continuity. The fall of FTX showed us that the crypto market has reached a critical mass such that it can ride out storms and come through, after some self-reflection, with a renewed sense of purpose.  I’ve written previously on Forbes about what PR does and does not do. This month, I wrote a piece for the International Public Relations Association about which KPIs we can and cannot measure when it comes to PR’s effect on brand awareness and reputation. You can check that out here.

Our clients have been offering a wealth of helpful insights for companies in the tech space, including tips about communication in the financial industry, managerial mindfulness, the importance of multisignature wallets, and more. Here are some highlights.

On Nasdaq, Acrolinx CMO Christopher P. Willis goes deep into how B2C communication is the next – and most – important hurdle for the finance industry. 

Manoj Gupta, Managing Director at Qualitest, talks in SmartBrief about making corporate mindfulness more than a buzz term.” 

Tahem Verma, CEO and Co-Founder of mesha, tells Cointelegraph that multisignature wallets are key for safe DAOs. 

Nimantha Siriwardana, Co-Founder and CTO of Metacask, shares on Nasdaq about the way NFTs can help smooth the processes in the spirits industry. 

On Benzinga, Istari Vision Co-Founder Wolfgang Rückerl shares six essential tips for building a startup around a decentralized model, and how to dodge some common, if under-discussed, pitfalls.

Jonathan Cohen, CEO of MetaNept, tells HackerNoon how other CEOs can integrate the Metaverse into their work lives and business processes.

When they’re not sharing their valuable insights and tips with the tech world, our clients are making headlines for the launch of a free-to-use blockchain, bringing in fresh VC funding to move AI forward, building a prominent partnership with a video game leader, and more. Check out some of the highlights below.

It was a month to celebrate for Dataloop, with quotes and coverage of their $33 million Series B funding round appearing on TechCrunch, VentureBeat, Yahoo!, Yahoo! Finance, CNBCTV, Digital Journal, Inside, Lifewire, and more.

Burger King’s peace treaty with Call of Duty: Modern Warfare 2 kept order in the ranks, with continued coverage appearing on Yahoo!, MSN, VideoGamer, ScreenRant, TYCSports, Radio Times, Essentially Sports, and more.

IOTA continues to cement itself as an undisputed leader in the crypto space, this month celebrating various partnerships covered on BTC-ECHO, The Crypto Basic, Crypto News Flash, Forbes India, Crypto News, Western Journal, and more.

Koinos Group celebrated the launch of its new blockchain mainnet this month and enjoyed a huge collective response from the likes of Cointelegraph, Investing.com, Business Insider, TradingView, Business Today, Head Topics, Wallet Investor, and more.

Viber finds the back of the net with very strong World Cup-related coverage and other features on MSN, PhilStar, The Times Of Israel, inews, Yahoo!, Ennahar Online, Mobile Bulgaria, Raajje, AR Post, Vietnam Plus, Tek Deeps, Dhaka Tribune, Than Nien, and more.

Duda got some coverage that really brought the room together, with features on TechRadar, ZDNet,Flipboard, BollyInside, and more.

Pop a bottle for Metacask, whose coverage appeared on Jing Daily, The Daily Crypto, CoinJournal, Vincent, and more.

Unbabel was speaking in tongues after news of its partnership with Ada appeared on VentureBeat, DYNUZ, Quick Telecast, and more.

Coverage for the US launch of WeWard’s app was a walk in the park, appearing on Tom’s Guide, MSN, Flipboard, Techiazi, and more.   

Zilliqa coined some valuable new coverage in November, appearing on BeInCrypto, Outlook India, Crypto News Z, CoinJournal, Crypto Slate, and more.

The Cultivated B. got a prime cut of delicious coverage, appearing on Vegconomist, The Poultry Site, Biofuels Digest, The Pigsite, and more.

Istari Vision has the future in sight, with features on Trading View, CoinJournal, Crypto News, The Bit Times, TopTierStartups, and more. 

Qualitest was once again assured quality coverage, appearing prominently on The Times of India, The Economic Times of India, Bitcoin Ethereum News, People Matters, Profit.ro, and more.  Cloudways’ Black Friday and Cyber Monday special deals had readers on cCloud nine9, with coverage appearing on Forbes Advisor, TechRadar Pro, Astra, EIN News, and more.

And that brings a busy November to a close. The next time we write, it’ll be a whole new year, a whole new set of challenges, and a whole new collection of wins, awards, and successes to share with you.

We are ready for it. Are you?