4 ways to use PR to build awareness for your crypto startup

The crypto scene can be exciting, frustrating, and rewarding not only for startup founders, but for those who are actively investing in digital assets. At once both volatile and thrilling, the crypto market can feel like a gold rush. To achieve success as a business in this space requires careful planning, since founding a crypto startup means fighting to be noticed among the multitudes of other blockchain companies. 

One way to stand out from the competition is to create media buzz around your company and its unique offerings. Building brand awareness early on in your company’s existence is important to the long-term health of your startup. Here are four ways to use public relations to boost brand awareness about your crypto startup: 

Decide what makes you unique The crypto landscape is now bustling with projects – so how can a new crypto startup stand out? Your PR team will first need to determine what is unique about your startup, whether that’s the exceptional background of your founders or the extraordinary story behind the idea for your company. Creating a distinct narrative that catches the attention of journalists and readers alike will help you to stand out from the crypto crowd – which means your company will be more memorable. 

Make sure to emphasize what you contribute to the crypto market, whether it’s an engaging new platform on which to utilize the blockchain, a new token, or expert-level services for investors. When you start reaching out to journalists, you’ll want to be clear about what you offer, what makes your project or business model unique, and how you fit into the larger crypto community. Combining your distinct offerings and your company’s story will help to make your brand’s narrative clear to journalists looking to cover interesting new companies on the rise.

Create a thoughtful PR strategy

Once you have determined the key messages you’ll use to help yourself stand out from the pack, you’ll need to create a plan of action. A key part of any PR strategy is figuring out which publications you want to be in, whether you want to reach VCs, investors, partners, token holders, or others in the ecosystem. Who you want to reach will inform who you target, but don’t limit yourself to only one or two notable sites: reach out to both niche publications and larger outlets with news about launches, fundraising rounds, and other exciting announcements related to your crypto startup. Most importantly, do your research and find journalists who have covered companies like yours before or who are interested in the stories you have to tell. Many major publications have dedicated crypto and blockchain writers, so don’t be afraid to reach out to them directly with your pitches.

To build brand awareness for your crypto startup, your PR strategy should also plot out ways to keep media momentum going after you launch. You’ll need to work to create buzz around your brand even when you don’t have news to announce.

Build your community

You can’t build brand awareness without also building a community around your crypto project. And in addition to making sure you’re set up on Discord, Twitter, LinkedIn, and more, a great way to build your community is to offer thought leadership pieces to the news outlets your community reads. The fast-growing interest in the crypto market means there’s a great opportunity to contribute articles that will showcase your knowledge and share insights and tips, thereby generating greater awareness around your brand. Look for opportunities to write guest posts for a variety of media outlets, particularly those that cater to crypto investors and devotees, as well as niche publications for industries that could potentially be transformed by crypto. 

Don’t overlook opportunities to write for media outlets that cover more general topics, such as the crypto craze in general. Make sure you find a way to communicate your message to those who might be less aware of the technical aspects of blockchain and cryptocurrency. This will help your outreach spread to more general audiences, thus amplifying your brand awareness. 

You should use the power of your community social media channels to share your successes, too! You have created great content, now use it and share the thought leadership articles you’ve written – as well as any other press coverage you’ve earned.

Join the conversation 

It’s important to make your voice heard in the wider crypto community, too. A few great ways to do this is through speaking opportunities, podcasts, and requests for commentary. With the volatility of the crypto market, journalists are often seeking crypto, NFT, and blockchain leaders to offer expert insights about market trends.

Not only are these opportunities a great way to share your knowledge, but they also help you keep your brand in the media between announcements. In addition to increasing awareness of your brand, being cited as an expert in your field builds credibility for your startup among investors and the broader community. 

Be confident in what your company has to offer

You already know what your company has to offer is incredible – now it’s just a question of making sure the rest of the world knows, too. It’s important to craft a well thought-out PR plan for your crypto startup so that you build both your brand and your community, solidify your position as experts in the field, and get the media coverage you deserve. A strong PR strategy can help drive brand awareness for your crypto startup, which helps your company to grow, in turn. Use what makes you unique to appeal to journalists and get your story out there.