Perfectly Sliced - October 2022

I’m just back from an exciting trip to TOKEN2049 in Singapore, where I had the pleasure of hanging out with some of SlicedBrand’s awesome clients! There was a lot of excitement at the event and it felt good to be meeting folks in-person again. There’s a lot to be said for having the opportunity to have face-to-face conversations, and I’m still buzzing from all the positive energy there.

I’ve been sharing some positive vibes of my own by supporting startups during some tough times, particularly in the insights I’ve been sharing in industry publications. In my article for Cointelegraph’s Innovation Circle, I explain the importance of maintaining agility in PR, which is an absolute imperative for anyone working in industries with rapidly-swinging markets. On Entrepreneur, I expound on why public relations is absolutely vital as part of an article to help startups recognize when they are ready for PR.

We at SlicedBrand are feeling very bullish about what the rest of the year has in store for us, and you'll see why in our monthly roundup of client coverage below. The excitement never stops here.

Our clients share their thoughts on the web

Our clients are also passionate about sharing their insights. Recently, they’ve offered valuable advice on topics from the positive aspects of crypto regulation, to lessons learned from women in the Web3 space, as well as how businesses can communicate with their communities during times of crisis. Here are some of the thought leadership pieces that have resonated with readers around the world.

Mesha’s Co-Founder and CEO, Tahem Verma, shares on TechCrunch a wealth of timely and valuable tips for crypto startups on how they can best communicate with their community during times of crisis.

IOTA Foundation’s Co-Founder and Chairman, Dominik Schiener, shares his thoughts with Cointelegraph on why the Lummis-Gillibrand bill, called the Responsible Financial Innovation Act, is actually a good thing for the crypto industry.

Jenny Q. Ta, CEO of HODL Assets, highlights on Rolling Stone the lessons she’s learned from key women in the Web3 space, including Sandra Helou of Zilliqa, Cindy Jin of Metapoly, and SlicedBrand’s own Ayelet Noff.

In his piece on BeInCrypto, Axo’s Founder and Architect, Jarek Hirniak, offers insights about why crypto is important for people living in countries with crumbling economies and how it helps consumers own their own money.

In his article on Nasdaq, Andrea Castiglione, Founder of Silent Unicorn and Raelic, explains why Web3 startups are poised to take over the lead from Web2 when it comes to building thriving and sustainable social media networks.

On Benzinga, MetaNept’s Founder and CEO, Jonathan Cohen, highlights the reasons why the metaverse is still attracting major brands and how these companies are taking advantage of the marketing opportunities it presents.

Our clients in the news Whether they were announcing new plant-based popups, launching a gaming console, emerging from stealth mode, or raking in top reviews, our clients have been making waves on media sites around the globe. Check out some of the highlights below. IOTA’s Shimmer launch lit up the crypto space and we secured stories and interviews on The Motley Fool, MSN, Yahoo! Finance, Cointelegraph, Nasdaq, Bitcoin Insider, CoinDesk, U.Today (again), Investing.com, BeInCrypto, Invezz, Investors Observer, CryptosNewz, Times Tabloid, Crypto News, Block-Builders.net, Crypto News Media, Crypto Economy, Asia Token Fund, NEVERGE, and more.

It was easy being green as we announced Burger King’s new plant-based popup in Costa Rica and nailed stories on Fast Company, TheStreet, Vegconomist, Tasting Table, Econotimes, VegNews, El Financiero, Totally Vegan Buzz, Delicious Food, Food Industry Executive, The Costa Rica News, and more.

We hit the news jackpot for the launch of Zilliqa’s new gaming console and other announcements on VentureBeat, Investing, Cointelegraph, CoinMarketCap, Decrypt, BTC-Echo, Invezz, CryptoSlate, Cryptonews.com, BeInCrypto, Bitcoinist, India Today, Crypto Potato, and more.

We led The Cultivated B. out of stealth mode and into the limelight, securing interviews and coverage on Food Navigator, EU Startups, Vegconomist, The Future of Protein Production, Foodhack, NOZ, and more. 

Duda is abiding by the great reviews it got across the board, including Guru99, Search Engine Journal, G2, Mageplaza, SocialPilot, SuperWebsiteBuilders, One Hour Professor, Codeless, and more.

We targeted the media with news about Kevel’s adtech products, nabbing interviews and mentions on AdExchanger, Business Insider, Startup Savant (and podcast), Crypto Compass, C Digitals, Programatically, and more.

Coverage for Viber’s latest features and chatbots dialed up their exposure with articles on Business Mirror, NoCamels, Education Technology, Lanka Business News, ABS-CBN News, and more.

We went full steam ahead promoting the launch of RAILGUN’s new Railway Wallet and picked up stories on Yahoo! Finance, CoinDesk, Markets Insider, Yahoo! Finance UK, Yahoo! Finance Australia, Yahoo! Finance Hong Kong, BSCnews, Crypto News, The Disrupt, Crypto News BTC, and more.

News about Qualitest’s growth nabbed them some quality stories on MSN, The Times of India, The Hindu, Bloomberg, The Age, Delly Ranks, Tech AI News, ITVoice, and more.

Xayn shared its intelligent insights on AI and scored articles and mentions on Reader’s Digest, Lifewire (again), UpJobs News, and more.

Whether you’re planning out your costume for Halloween or plotting the next three months of your business roadmap, we’re hoping October has nothing but treats in store for you!

See you next month!