Perfectly Sliced - July 2021

Hello and welcome to the first SlicedBrand coverage roundup! In addition to our regular blog posts about all things tech PR, we wanted to recap all the PR knowledge we’ve shared on major outlets across the web as well as coverage we’ve secured for our clients. This roundup will encompass a few months of work since it’s our first, but from now on, we’ll be rounding up all our best coverage each month.

We are incredibly proud of what SlicedBrand has achieved over this busy year! We’ve spent countless hours working diligently to make our clients stand out. It’s hard to believe that we are just a year and a half into our SlicedBrand journey and already have established ourselves as a leading tech agency. In fact, we were named one of the top 36 PR agencies in the tech industry by Business Insider.

As founder and CEO, I’ve been making the rounds across publications. I shared my insights on how businesses should handle PR and marketing during this unusual time for The Next Web, explaining how businesses should focus on aligning their brands with the needs of their communities in an effort to help rebuild together.

I discussed the value of thought leadership pieces during lockdown on Nasdaq, describing them as an excellent way for leaders to give back while increasing brand awareness.

And when we all started adjusting to a life of constant Zoom meetings and other home-office routines, one topic was on everyone’s mind — what does the future of work look like? I shared my thoughts on the matter with Forbes.

So much thought leadership, so little time

I wasn’t the only one with something to say about the pandemic. Our client and Co-Founder of WatchOut Group Allan Klepfisz shared five ways to ensure your startup survives global catastrophe on Nasdaq, specifically citing investor fortitude and employee durability and resiliency.

Dominik Schiener, Co-Founder and Chairman of the IOTA Foundation, took a scorched earth approach, declaring the data economy nothing short of a dystopian nightmare on Cointelegraph and Investing.com. He’s particularly concerned with the coming trend of decentralization, and what it means for consumers to choose between controlling their data or selling it to the highest bidder. 

Over at TechCrunch, Michael Huth, Co-Founder and Chief Research Officer of Xayn, drew a line in the sand against cloud-based applications. Storing our private data in the cloud might not be all it’s cracked up to be, certainly as it pertains to risk avoidance.

Wasteless CEO and Co-Founder Oded Omer, ever the optimist, outlined why artificial intelligence is the future of the food industry for Nasdaq. His take on the astonishing amount of food waste created every year and how exactly to implement high-tech solutions to fix it is a clear-eyed analysis of a shocking situation.

Freshly pressed

In addition to our clients’ terrific thought leadership, their press coverage was also outstanding. They brought amazing products and services to market, and we helped get them the media attention they deserve. Here’s a breakdown of some of the best coverage we achieved for our clients in the past months.

IOTA released Pollen and, like a busy bee, it gathered coverage on Yahoo! News, Yahoo! Finance, investing.com, CoinMarketCap, Nasdaq, Cointelegraph, CoinDesk, Finder, CriptoNoticias, CriptoFacil, CryptoNews, U. Today, Crypto News Flash, Bitcoin Exchange Guide, CoinRivet, BTC Manager, BTC Echo and more.

Xayn’s AI-powered online search alternative protects your privacy, but its launch was very public on Forbes, TechCrunch, TechCrunch Japan, Yahoo! Finance, Engadget, Android Police, Medium, Der Spiegel, Crypto News Flash, Yahoo! Money, NU NOW, NewsBreak, Golem, T3N, Aberto até de Madrugada, and more.

Duda was ranked as one of the top website builders more times than we could count on TechRadar, Colorlib, Mashable UK, Cybernews (and then once, twice and thrice more), Cloudwards, ZDNet, MSN, CNET, International Business Times, Hubspot, Creative Bloq, The Observer, Tom’s Guide, PCMag and more.

Wasteless wasted no time grabbing headlines with its bid to leverage AI’s powers in the fight against food wastage on Forbes, Engadget, Fast Company, ABC Spain, Webdunia, Valencia Plaza, Astro Awani, Mako, Kompas, Frontier Post, Forum, Sting and more.

Qualitest impressed with both the quality and quantity of its high-profile business acquisitions on CTECH, PE Hub Calcalist, The Times of Israel, Globes, The Times of Israel, CTECH and more.

Via Surgical’s game-changing fixation solutions became headline fixtures on The Jerusalem Post, Phoenix New Media, Business China Net, The Marker, FinSMEs, BioWorld, IT Orange, Geektime, Joods.nl and more.

WatchOut and its sanitizing wristband scored clean coverage wins on News18, Wired Italy, The West Australian, MSN, E!, Refinery29, Vogue, Teen Vogue, Dazed, LaineyGossip, PAPER, The Loop, WWD, Fashionista, That Grape Juice, Fashion Network, Revolt, NYLON, The Daily Front Row, Business Digest Magazine and more.

Springbox AI’s trading app sprung up on Nasdaq, TechCrunch, Forbes, Yahoo! News, Yahoo! Finance, Yahoo! Life, MSN, Yahoo! Finance UK, Cheapism, Business Digest Magazine and more.

Whether speculating on the oncoming future of work or securing client coverage about AI’s role in the fight against climate change, we’ve had a very busy year. We’re proud of everything that’s been achieved by us and especially by our clients, and very much looking towards the future -- one that is looking brighter than ever. See you next month!