SlicedBrand Articles
Hiring a PR agency? Look for these 7 things
Find a PR partner with great storytelling skills to catch media attention
Kalena Hermes
Tuesday, April 28, 2026
Measuring PR that actually matters
SlicedBrand is led by an award-winning team. We are responsible for some of the world’s most successful PR campaigns and continuously secure top-tier coverage across all verticals, from the leading business publications to tech powerhouses, to drive increased brand awareness.
Impressions are vanity. Here is the small set of metrics we report on and why.
Our ideology is based on transparency and measurement. We regularly provide comprehensive reports so you can view results based on data-driven insights and measure the ROI of your PR spend.
Share of voice, message pull-through, and referral traffic tell you far more than a raw count of placements ever will.
Related articles
SlicedBrand Articles
How to land your AI startup media coverage
Journalists are tired of "AI-powered" pitches. Here's how to sharpen your story so it actually gets read, not filed with the rest.
Luke Holohan
-ubJIR8jVOXHMqkbbHdCOm9mrwpBUHh.jpg&w=3840&q=75)
SlicedBrand Articles
Why earned media matters in the age of AI
AI finds the brands with real authority
Olivia Plyler Geißler