IOTA
IOTA’s Decentralized PR Strategy
IOTA is a long term client who we brought to new heights through increased brand awareness
Challenge
Working across so many different industries and based on the sheer amount of projects IOTA was undertaking, we knew that we’d be busy. This required us to be completely nimble in how we approached pitching and promoting IOTA. First, we had to fully grasp the concepts and technology that we would be writing about. We started working with IOTA in its early years. In order to make IOTA an established name, outside of only the crypto circles, we needed to create brand awareness and prime it for mainstream publications and media. We made sure we spread innovation and partnership news in all the right circles.
There is no slowing down when it comes to a client like IOTA. A large non-profit with its technology in industries around the world requires constant diligence. Thankfully, IOTA’s projects lent to our ability to present them to the media. From sustainability to smart cities, there was plenty of innovation that truly benefits consumers. It was our job to take those projects, add the world-changing bits, and mold them into content that gets the attention it deserves.
Process
We help IOTA form new partnerships and maintain existing ones through heightened brand awareness.
Our comprehensive strategy took into consideration the variety of industries and audiences that are most important to IOTA, ensuring we have a strategy that targets each. After gathering the technical details from the team, it was time to put our expertise into play. Each story required breaking down of partnerships, goals, and use cases into easily readable and communicative pieces that could be easily understood by folks beyond those who are experts in distributed ledger technology.
For each project being released into the world, we wanted to be sure it had its day in the spotlight. IOTA has infinite projects, and it's beneficial that it partners with known companies. Projects such as IOTA Access, which have partners such as Jaguar Land Rover, STMicroelectronics, EDAG, NTT Data, and more, give us powerful names to further our mission in getting IOTA’s news published, especially on mainstream media. And then there are regional projects such as NEDO, where the Japanese government selected IOTA to protect critical infrastructure. This was the perfect story to dip our toes with the press that focuses on Japan and Asia as a whole. For other projects that are more technical, we focus on the target audience at hand and push those to crypto publications and those who truly understand the intricacies of what these technical innovations mean. In order to do all of this, it’s important to include use cases, use simplified language, and give journalists across different verticals better insight into what IOTA is working on by tailoring each pitch for each vertical, highlighting what resonates with those journalists the most.
Equally important is thought leadership placements. We know that in order to achieve IOTA’s mission and place its projects into the spotlight, we need to position its founders as credible thought leaders in the space; to be a force reckoned with.
IOTA has the potential to change the world, but people still need to know about it for that to happen
Solution
A long-term relationship with an organization that is constantly working towards a better future means that we are too. After thousands of mentions in the press, dozens of thought leadership articles, and powerful partnerships, we are nowhere near done with sharing IOTA’s innovations with the world.
Results
- IOTA has been featured across hundreds of top tier media sources across crypto, tech, and mainstream outlets with unmatched brand awareness in its space
- Through one of our first initiatives, announcing the data marketplace, our coverage took IOTA from 13th place on Coinmarketcap to 3rd with a $13B valuation
- Our announcements of the JLR partnership, brought in interest from additional automotive companies driving more partnerships forward
- Through our outreach, we have boosted IOTA’s brand awareness, leading to exciting new partnerships with leading tech companies, government entities, and more
- We have built up the founders as reliable thought leaders, landing bylines and commentary at top tier sites with thoughtful, sometimes controversial insights, as well as becoming go-to experts for industry speaking opportunities
- Our help with brand validity has flung open the door for government grant programs in the EU
- Through our NEDO announcement, we drove an increase in brand awareness in Japan and larger Asia
Coverage
As featured in
“"The software, called IOTA Access and developed by the University of Cambridge as well as a European start-up three years ago, also grants and revokes conditional access by individuals other than the user to the physical devices. IOTA, which specializes in distributed ledgers - a technology similar to blockchain - has teamed up with British luxury carmaker Jaguar Land Rover Automotive Plc, European chipmaker STMicroelectronics, and Japan’s NTT Data, among other companies, to launch IOTA Access, it said in a statement."”Read article →
“"Dominik Schiener is co-founder of IOTA, a distributed ledger technology that enables feeless micropayments. He said that while people believe Bitcoin is anonymous, it is really, at best, pseudonymous, since you need a real identity to collect your money. Schiener said that the easiest way to launder Bitcoin is with a Mixing Service, which works in a similar way to traditional money laundering and is called a Bitcoin Tumbler. Essentially, a Tumbler takes coins from a variety of sources, both clean and dirty, and mixes them up. Then, it pays out small amounts -- the Bitcoin equivalent of small change -- until you’ve got clean cash."”Read article →
“"With IOTA Access, we have to focus on getting more to the consumer," Dominik Schiener, IOTA Co-Founder, told Reuters in a phone interview late last week. "You want to be able to use your phone to access anything. Our phones should be our personal keys."”Read article →
“"Millions of car owners are already giving their logistics data away for free, which helps companies such as Inrix and IBM make money off the miles they drive. But Jaguar Land Rover has developed a "smart wallet" that enables them to earn cryptocurrency each time the vehicle automatically reports road condition data such as traffic congestion or potholes to logistics companies or local authorities. The luxury automaker is developing this technology in partnership with IOTA Foundation to use their cryptocurrency ledger. At the time of this article's publish, their tokens were hovering around $.30."”Read article →
“"The IOTA Foundation, a German-based nonprofit organization behind the technology, said it has been chosen as a partner in the project funded by Japan’s New Energy and Industrial Technology Development Organization. The project, which seeks to strengthen the durability of critical infrastructure, will optimize facility management systems deployed in power, industrial, petrochemicals and oil refining plants throughout Japan by digitizing maintenance data and using artificial intelligence to predict when checkups are needed, according to the foundation."”Read article →
“"The release is the first phase in Iota’s IOTA 2.0 transition roadmap, released on June 29. In the roadmap, Iota Foundation laid out three phases to reach the so-called “Coordicide”, an event that will envision the permanent removal of Iota’s Coordinator. Coordinator has been a basic part of IOTA’s network, representing an application run by the IOTA Foundation to digitally confirm valid transactions."”Read article →
“"The IOTA Foundation announced it is doing away with the “coordinator” that previously validated the blockchain’s transactions. The new “coordinator-less” network, billed as IOTA 2.0, is meant to rival other smart-contract platforms such as Ethereum, EOS, Tron and Cardano. IOTA’s MIOTA token currently ranks as the 24th largest cryptocurrency by market cap, according to CoinGecko data. IOTA’s new “Pollen” testnet will serve as a research testbed for a new “fast probabilistic consensus” mechanism."”Read article →
“"Dominik Schiener would have had 500,000 reasons to turn his back on cryptocurrencies. That is the amount of euros the young man from Berlin lost in 2013/2014 in an attempt to set up a trading platform for digital money. But he remained true to the topic and helped to established IOTA in 2015. Today that is the world’s eleventh largest cryptocurrency with a market cap of around $5 billion."”Read article →
